You can build a brand presence for your business on social media, but you’re restricted by the platform in terms of design, process and technology. A website can help small businesses increase flexibility, control, branding and credibility
Context
Showcasing your brand to your prospective customers is one of the most important things that you can do. By clearly establishing who you are, what you represent and what you stand for, you increase the chances of your customers buying from you.
A business’s online presence, regardless of industry, can have a massive impact on its success. In this day and age, some businesses still don’t realize that a majority of their customers will visit their website before making a purchase.